Insights | August 28, 2020
Vaccine development for COVID-19 has been closely followed news since the pandemic began, with many seeing successful development as a “vital tool” to stopping this global health crisis. In this sixteenth wave of our ongoing study with AMC Global, we focused on Americans’ attitudes about usage of an FDA-approved coronavirus vaccine. While most respondents say they would agree to be vaccinated if a vaccine is approved this year, only some would want to receive the vaccine as soon as it is available, many would wait up to six months or more. For those who would not agree to be vaccinated, barriers included perceptions that there may not have been enough testing and concerns about safety.
You can see a full representation of the vaccine perception data here or click on the callout below.
A complete graphical representation of the vaccine response data can be found here. New results and findings will be released on September 10.
It is essential to keep in tune with consumer attitudes and projected behaviors during this time.