Blog
CEO Monthly Reflection Feb ’23Monthly Reflection Feb 2023 Over the last month, industry conversation was dominated by ChatGPT and the Generative AI evolution overall. The discussion shifted from awe around its rapid power into a fear of how this may permanently disrupt "knowledge" work....
Blog
What is DIY Research? Part 1: If you’re not careful, it may lead to Bogus InsightsOne of the coolest elements of the Tech expansion in Market Research over the last decade has been how it dramatically increased accessibility to data collection and the industry overall. However, there’s been an underlying question that has been under-debated...
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Part 2: Survey Tools and how they cater to different buyersThis is the original category of “DIY Research” technology in online surveys. By now, this is a very mature market and is starting to see a variety of mergers and acquisitions. One of the ways these platforms differentiate is by...
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Part 3: DIY Sample Tools Have Changed Things for BuyersMore than 10 years ago, a new wave of sample technology entered the market. The concept was initiated around the idea of bringing the “ad exchange” model to online sample for surveys. Once the race began, back-end tech was prioritized...
Blog
Part 4: “Insights Platforms” emerge for Niche and General AudiencesInsights Platforms are the current trend in the industry. Generally, this category refer to technologies that present a front-to-back way to execute a full research project. A platform may refer to specific methods or specific audiences. For example, you can...
Blog
Part 5: Research Accessibility vs. Research AccuracyBuying technology can often be exciting. You feel as if you’re creating a new future that is full of speed and time savings. Believe me, I know. However, comprehensive evaluations should have a full scope of what’s being replaced. In...
5 Part Series
Part 5: How the Industry Overall can CollaborateReview part 4 here. What about the industry at large? All this great advice works, but what can be done to hold these bad actors responsible? We need to agree on whom and how each are responsible? Or, even better,...
Media
How To Thrive With an In-Person TeamEight years ago, I started OpinionRoute almost as a zig to my industry's zag. While competitors went toward automation-at-all-costs models, I set up a company that presented a return to traditional best practices coupled with great technology. In 2021, we...
Insights
Don’t Just Survive Q4 – Thrive!While it may sound ominous to use 'survival' when talking about Q4, it's not a stretch to say that the last three months of the year are truly unique in their demands and challenges. That's why we've compiled a resource...