Behind the Headline
Behind the Headline: Fraud Detection MethodsBy Terence McCarron Can Survey Fraud Detection be enhanced by Facial Recognition? OpinionRoute breaks down headlines from industry news that relate to online surveys, online sample, data quality and relevant topics through our lens into the ecosystem. Headline: KANTAR AND...
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Working Harder to Earn the Trust of MRXby Rich Ratcliff At OpinionRoute, we've always embraced innovation, striving to provide state-of-the-art solutions in the ever-evolving world of market research. Today, I’m thrilled to share a significant step that underscores our unwavering commitment to integrity, data quality, and customer...
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Fine is a CX 4-Letter F-BombBy Danielle Chinitz In the world of client experience, the word "fine" is anything but that. Customers today are not merely looking for “fine” experiences; they crave exceptional ones. The era of settling for the bare minimum is long gone....
Behind the Headline
Quality Corner: October 2023OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Measure What Matters Data Acceptance Rate (DAR) is a key metric everyone should...
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Monthly Reflection October 2023: Things are Getting BetterIf my LinkedIn feed is any indicator, it seems there’s an industry-wide reckoning on data quality right now. There is anger. Major brands are jumping into the fray. Researchers are on their heels. Committees are forming. I can almost feel...
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Prioritizing People in a New Labor Paradigmby Kayla Cousineau, SVP Operations Kayla Joined the MRX industry and OpinionRoute in June 2022. Since then, she has written periodic reflections on her transition into our space, and the parallels with her past industry, Healthcare. Market research is not...
Behind the Headline
Quality Corner: August 2023OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Fraudsters have more tools to use on desktop Fraud Stats: 70% of traffic...
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Monthly Reflection August 2023: Too Big to Fail?Many Researchers think the Online Sample world may soon find out. In the aftermath of 5 years of heavy consolidation among sample vendors, what happens if a giant were to go bankrupt? Is that even possible? Turns out many researchers...
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Taking My Talents (back) to Cleveland, Part 2How I Jumped Into the New by Kayla Cousineau, SVP Operations As with any new job transition, there is a learning curve and it is steeper when you change industries. Knowing what to learn, how you best retain knowledge and...