Insights
Drastic drops in 2020 Halloween activitiesThe eighteenth wave of our study with AMC Global was released today. The research focused on Americans’ anticipated behaviors regarding the upcoming Halloween holiday. Consumers predict that in-person activities, such as handing out candy and trick-or-treating, will be down this...
Insights
Travel Behaviors, Predictions and Concerns During COVID-19The seventeenth wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. The research focused on Americans’ travel...
Insights
Attitudes About Pending Coronavirus VaccineAttitudes, Adoption Barriers and Projected Usage Timing for Pending Vaccine Vaccine development for COVID-19 has been closely followed news since the pandemic began, with many seeing successful development as a "vital tool" to stopping this global health crisis. In this...
Insights
Study finds virtual activities and social distancing popular this seasonThe fourteenth wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. The research showed that summer get-togethers...
Insights
Back to School Shopping Disrupted by COVID-19With back to school looming—or not looming as the case may be—this week we decided to ask parents with children entering K-12th grade this year about their predicted shopping behavior and their concerns. This is latest wave of our ongoing...
Insights
Study finds lasting impact on consumer behavior from COVID-19The thirteenth wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. The research showed many Americans have...
Insights
Americans are Delaying Much of Their HealthcareOngoing AMC Global research reveals routine medical visits, dental appointments, and recommended screenings for adults and children are being delayed during COVID-19. The latest research wave with our partner, AMC Global, shows that Americans are still delaying routine medical, dental and...
Insights
What do consumers want to hear from brands right now?The latest research wave with our partner, AMC Global, shows that consumers still want to hear about companies’ COVID-19 practices and how they are protecting customers and employees, with a serious and informative tone. You can see a full representation...
Insights
Half of consumers changed or canceled Memorial Day holiday plans due to COVID-19The ninth wave of the ongoing weekly study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. As expected, this week’s research...