Blog
A Call for Data-Driven AccountabilityBy: Danielle Chinitz The Market Research Industry's Quality Crisis: A Call for Data-Driven Accountability The market research industry faces a profound contradiction that threatens its credibility and effectiveness. While researchers universally acknowledge quality as their top priority, the systems...
Blog
Recommendations from a FraudsterBy: Rich Ratcliff, CTrO Teaser: Fraudsters know exactly where your weak spots are. In this series, I’ll show you what they look for — and what you can do about it. About the Series Recommendations from a Fraudster is a...
Data Quality Blogs
CEO Monthly Reflection April 2025: Taking a Deep BreathBy: Terence McCarron, CEO There was a Quality Explosion this month. Two major events sparked the conversation: Insights Association held a Data Quality Day in New York. (I’ll address this at a later time) While that event was happening, a...
Blog
The Giant Whopper that Launched the Programmatic Sample Eraby Terence McCarron, CEO & Founder Early in the sample exchange days, I became a huge believer in the value of tech platforms that made buying from multiple panels at once simple. Here are the trends that convinced me: Panels...
Blog
Why Less is More: Improving Fraud Detection with More FocusBy Rich Ratcliff, CTrO In today’s “want it all now” environment, simplicity and precision drive the greatest value. “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth...
Blog
CEO Monthly Reflection | October 2024 | Giving Researchers the Keys to QualityBy Terence McCarron Our industry loves debating fraud prevention techniques. Commonly, these debates happen with little data, but lots of opinions. Because of vendor frustration, researchers have grown more vocal in sounding the alarm bells. Meanwhile, those vendors push back...
Blog
Quality Corner | June 2024 | Are your speed checks still catching the bad guys?By Rich Ratcliff With our new release of ResponseID, our in-survey fraud detection technology, we have data to shed light on unseen survey fraud in a way that makes us rethink the usual programmatic survey checks. Over the years, there...
Blog
Quality Corner | April 2024 | Enhancing the Researcher’s Data ReviewsResearcher Data Review is Vital, and so are deep tech diagnostics. Researchers need the right tools to complement their expertise during data reviews. We often get asked some variation of the question, “What can happen to a dataset that I won’t...
Blog
Securing the Survey LinkThe Unaddressed Challenge of Survey Link Security By Rich Ratcliff, Chief Trust Officer Regardless of the industry, the integrity of data collection processes is paramount. The Market Research ecosystem has a unique challenge that has persisted for over a decade:...