Study finds virtual activities and social distancing popular this season

Summer Stats

The fourteenth wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. The research showed that summer get-togethers in the United States are different in 2020, with virtual and socially distanced gatherings high on the list of activities. More than half of the respondents report restaurant outings, mostly indoors. And, while most report staying in touch with close family, the pandemic is negatively impacting the ability to connect with friends and extended family over the summer. 

New results will now be released every other Thursday based on the previous week’s polling of U.S.-based general population of primary purchasers age 21+. 

Key findings for the week of July 27: 

  • During the pandemic this summer in the U.S., 51% percent of respondents report spending time with family and friends via a virtual social gathering, with 47% reporting social gathering in-person at a distance. 
  • Fifty-three percent of people went to a restaurant so far this summer, with 44% eating indoors at the restaurant, 38% eating outdoors.
  • Respondents report that staying in touch with family and friends is more difficult this summer, with 28% seeing close family members less often, 39% seeing extended family less often, and 43% seeing close friends less often.


A complete representation of the data can be found here. New results and findings will be released on August 13. The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the pandemic

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