Blog
Are LLMs the New Napster?By Terence McCarron In 1999, a couple of teenagers launched a service called Napster where people could share .mp3 (music) files between their computers and a friend’s for free. After Napster launched, millions of consumers, basically overnight, stopped buying CDs...
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Reinvention in Life and BusinessBy: Ken Berry, SVP Strategic Partnerships The past few months have marked a defining chapter in my professional journey. The acquisition of Jibunu by OpinionRoute joined two companies with a shared commitment to empower researchers. As we combine our strengths,...
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CEO Monthly Reflection – February 2025: Stepping Up in Support of the MRX CompanyBy: Terence McCarron It’s more than a little weird to be on this side of M&A news. For years, I’ve blogged after major deals were announced in our industry. My focus was to help Market Researchers answer the question “what...
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The Giant Whopper that Launched the Programmatic Sample Eraby Terence McCarron, CEO & Founder Early in the sample exchange days, I became a huge believer in the value of tech platforms that made buying from multiple panels at once simple. Here are the trends that convinced me: Panels...
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Sometimes the Best Deals are the Ones Not SoldBy Danielle Chinitz, SVP of Client Experience Turning to the news, we constantly hear that the US economy is a twister. Globally, things may be even worse. It makes one reach for a bottle of Tums. Things are up, then...
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Navigating Changes in TrackersBy Courtney Hocking Brand Trackers have been a valuable methodology for brands and MRX businesses alike. As most researchers know, an explicit rule of every tracker is to avoid any unnecessary changes after a launch. What happens when a change...
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Embracing the Alchemy: UX Design’s Role in a Market Research TechnologyBy Kayla Cherry, UX Designer, OpinionRoute Last month, Taylor Swift dropped two albums. In one song, she sings, ‘Who are we to fight the alchemy?’ And you know what? She’s definitely on to something. When I first began my journey...
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You Have to Standardize Your Project ProcessesHow to get started on your own By Kayla Cousineau, COO The key to building any organization that consistently delivers excellence requires a consistent way of executing. Yet, so many growing companies avoid the work required to make this happen....
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The Sample Bubble in the Form of a Conference RecapBy Danielle Chinitz As I arrived to SampleCon 2024 at the beautiful Lake Oconee in Georgia, I was excited to meet clients from overseas, new potential partners, and prospects. Day one was filled with lots of networking and face-to-face time...