CEO Monthly Reflection
CEO Reflection September 2025: The End of Empathy in MRX?By: Terence McCarron, CEO & Founder Throughout the 2020s, a huge buzzword in MRX has been "Empathy". It has actually become a rallying cry for how to discuss what our industry delivers. It really does seem to add value everywhere in...
Behind the Headline
Product Corner: Data Cleaning Gets an UpgradeIn OpinionRoute’s 12 years of building a better way to work for MRAs, our key to success is attention to the details that demand effort and energy for our clients. We focus on the way things get done in the...
Blog
Are LLMs the New Napster?By Terence McCarron In 1999, a couple of teenagers launched a service called Napster where people could share .mp3 (music) files between their computers and a friend’s for free. After Napster launched, millions of consumers, basically overnight, stopped buying CDs...
Blog
Reinvention in Life and BusinessBy: Ken Berry, SVP Strategic Partnerships The past few months have marked a defining chapter in my professional journey. The acquisition of Jibunu by OpinionRoute joined two companies with a shared commitment to empower researchers. As we combine our strengths,...
Blog
CEO Monthly Reflection – February 2025: Stepping Up in Support of the MRX CompanyBy: Terence McCarron It’s more than a little weird to be on this side of M&A news. For years, I’ve blogged after major deals were announced in our industry. My focus was to help Market Researchers answer the question “what...
Blog
The Giant Whopper that Launched the Programmatic Sample Eraby Terence McCarron, CEO & Founder Early in the sample exchange days, I became a huge believer in the value of tech platforms that made buying from multiple panels at once simple. Here are the trends that convinced me: Panels...
Blog
Sometimes the Best Deals are the Ones Not SoldBy Danielle Chinitz, SVP of Client Experience Turning to the news, we constantly hear that the US economy is a twister. Globally, things may be even worse. It makes one reach for a bottle of Tums. Things are up, then...
Blog
Navigating Changes in TrackersBy Courtney Hocking Brand Trackers have been a valuable methodology for brands and MRX businesses alike. As most researchers know, an explicit rule of every tracker is to avoid any unnecessary changes after a launch. What happens when a change...
Blog
Embracing the Alchemy: UX Design’s Role in a Market Research TechnologyBy Kayla Cherry, UX Designer, OpinionRoute Last month, Taylor Swift dropped two albums. In one song, she sings, ‘Who are we to fight the alchemy?’ And you know what? She’s definitely on to something. When I first began my journey...