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CEO Monthly Reflection March ’23Since 2020, the awareness of Fraud’s prevalence in Survey Research has exploded. This is highlighted by the announcement this month of a multi-association effort around helping Researchers & brands tackle this rising issue. While the awareness of the issue is...
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CEO Monthly Reflection Feb ’23Monthly Reflection Feb 2023 Over the last month, industry conversation was dominated by ChatGPT and the Generative AI evolution overall. The discussion shifted from awe around its rapid power into a fear of how this may permanently disrupt "knowledge" work....
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Friday Night BackpackMy career in Market Research has been filled with great experiences with wildly successful companies over decades. All of it has shaped my professional path and my operating philosophy on business. . That’s not to say it was always a...