Media
OpinionRoute Completes Integration of the Jibunu PlatformIntegration advances full-service offering with expanded workflow features and survey programming capabilities. FOR IMMEDIATE RELEASE September 18, 2025- Cleveland, OH - OpinionRoute, a leader in survey operations and workflow technology, today announced the completion of its integration of Jibunu, the...
Media
OpinionRoute Appoints Scott Stein to Lead SalesFOR IMMEDIATE RELEASE OpinionRoute Appoints Industry Veteran to Lead Sales Organization Stein is a 20-year industry veteran. Highlights the company's focus on SMBs within the Market Research Industry Stein will focus on deep partnerships fueled by the Navigator ResearchOps platform....
Blog
The Problem with Blaming the Survey for Poor Data QualityMy morning routine today included one of my favorite industry podcasts. It was great to hear an episode focus on a topic close to my heart – data quality in online surveys. The guest, representing a major global sample firm,...
Media
How To Thrive With an In-Person TeamEight years ago, I started OpinionRoute almost as a zig to my industry's zag. While competitors went toward automation-at-all-costs models, I set up a company that presented a return to traditional best practices coupled with great technology. In 2021, we...
Company News
Terence McCarron is interviewed by ClevelandTECHName: Terence McCarronCurrent Job: CEO & Founder, OpinionRouteFavorite restaurant in town? Pier W in LakewoodFavorite thing about Cleveland? Sunsets over Lake Erie Q: Terence, you spent your whole life in the market research industry (or as now they call it...
Media
Podcast, Growing Your Business By Networking with Terence McCarronTerence McCarron is the CEO & Founder of OpinionRoute LLC, a technology and services company that provides accurate data from real people to inform marketing decisions. Originally from the East Coast, Terence relocated his family of 6 to Cleveland in...
Media
Personal View: ‘Why Cleveland?’ Entrepreneur found moving here made senseThe year 2012 turned out to be pivotal in my life. Without much intention, 2012 became a time of recalibration of my life at a point when things were really good. My career had been thriving for years in the...