Blog
Cookies are Going Away – This Will Impact SurveysWritten by Rich RatcliffCIO of OpinionRouteIn 2008 while I was President of another research firm, our lead programmer pointed out to me that 20% of our survey takers were on mobile devices. Yet, all of our surveys until then were assuming...
Blog
Time to Get Proactive with your Data Quality StrategyIndustry events often include one or more sessions on the topic of quality. That presentation usually shines a spotlight on survey design. I think we can all agree that shorter surveys, more engaging UI, and fun topics increase respondent engagement....
Blog
Take Control of your Data QualityData Quality isn’t just a Procurement Issue Online market researchers were conditioned years ago to equate the sample vendor selection process with data quality vetting. However, in today’s automated market, sample firms face the daily challenge of balancing their business...
Blog
US Survey Farm Fraud Discovered by CleanIDCleanID, OpinionRoute’s fraud prevention technology, has identified a new threat to survey data. We have discovered device farms built specifically for survey fraud traced back to Texas. This latest finding is a sign of how complex the effort to monitor...
Blog
Helping Quality AlongWe at OpinionRoute spend a lot of time talking about the correlation between the method of respondent recruitment and its correlation to the ultimate quality of the data they provide in our surveys. As the dynamic of online data collection...
Blog
Is The DIY Hype Real Or Overplayed?Self-service registers at the Grocery store. Build your own website. Do it yourself digital marketing. DIY accounting/payroll. "Create your own online survey." It's beginning to feel like there's an app or some tech interface for EVERYTHING! Maybe we've even gone...
Blog
How Do You Calculate Incidence Rate?At the start of my career in Market Research, I was put through a relative sampling boot camp before touching a project or interacting with clients. Some (cough cough) years later, I'm still drawing on nuggets of gold from that...
Blog
“Can You Send More Sample?”The online survey needs to finish soon, completes aren't coming in fast enough, and we can't be late on the schedule. So, we ask the panel provider, "can you send more sample?" What are we really asking in these situations?...