Consumer Sample Done Old School
Clean data, smarter feasibility, sample intelligence.
Sample today isn’t what it once was. Methodologies shifted, vendors pushed work onto MRAs, and fraud surged. The result? Feasibility drop, MRX quality crisis, and Trust loss.
OpinionRoute brings stability back to consumer sampling.
The Problem with Sample Today
A Broken System for MRAs
For years, healthcare sample was predictable: stable vendors, known lists, and highly vetted professionals. That world is changing.
Massive Consolidation has reduced choice.
Vendors laid off experience, shifted work to sample buyers.
Data quality got objectively worse as methodology got ignored.
Project are just harder to complete.
The industry chaos leaves MRAs holding the bag while vendors cash out every 3–5 years.
the Impact on the MRA
What It Costs You
Every time a vendor stumbles, MRAs pick up the pieces — eating cost, saving schedules, and burning out teams.
Every broken feasibility promise and CPI hike makes MRAs feel like the world around them has gone mad.
A Better Way Forward
Level the Playing Field with OpinionRoute
OpinionRoute is the partner that flips the model back in your favor.
Sample Insider
Embedded sample veterans who know how to make it work better.
Technology upgrades
Proprietary data quality systems that prevent messes and hold vendors accountability.
Analytics for your business
Deep insights to deploy your dollars on the right vendors at the right time.
Ready to Work Better on your Consumer projects?
Let’s talk about how OpinionRoute can help you take control of feasibility, protect your margins, and deliver cleaner consumer insights.