Seasonality and Uber for Sample

OpinionRoute’s office is on the East Side of Cleveland, OH, roughly 7 miles from Downtown Cleveland.  On Friday afternoon, if I decide to grab lunch on E. 4th street, I can get an Uber ride for about $11, before tip.  If I want to take that same ride after 7pm, my...

Research Impact of the iOS 11 updates

Have you heard? Apple is going to release a major new update this week, iOS 11. This will impact most of iPhone users in varying degrees, but we thought a couple of particular changes impact marketers and researchers in direct ways. These new features are apparent...

Is the DIY Hype Real or Overplayed?

Self-service registers at the Grocery store. Build your own website. Do it yourself digital marketing. DIY accounting/payroll… Create your own online survey… It’s beginning to feel like there’s an App or some tech interface for EVERYTHING! Maybe we’ve even gone a bit...

How Do You Calculate Incidence Rate?

Back to Basics- Incidence in Online Surveys in 2017. At the start of my career in Market Research, I was put through a relative sampling boot camp before I was allowed to touch a project or interact with clients.  Some (cough cough) years later, I’m still drawing on...

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