Highly configurable, easy to use interface
Customizable settings across 34 different fraud markers
Built in real-time deduplication
Allows for company, sub-client or project level settings
Customizable dashboard and drill down functionality
Evaluate vendor performance over time
Detect survey respondent markers e.g. oscillating IP address or user agent, spoofing of browser signature, detects private browsers
Supply automation, programmatic sampling and automation are now commonplace within the research industry. This has led to an increasing number of non-validated, real time sourcing methods where fraud is more pervasive and not identified with previously available industry technologies.
CleanID is an open, transparent web service that allows users to understand and identify survey respondent fraud prior to engaging with your (or your client’s) surveys. Our goal is to put the confidence back in survey data and eliminate respondents that distort your dataset resulting in better decisions.
How Can We Help?
For the same reason you have a lock on your front door - protection. Survey fraud as been an increasing concern in the online market research industry. We are now at an inflection point. It is to remove 20+% of consumer completes and 40% of B2B completes upon data review due to poor quality. This is hurting every research company and the industry overall. Clients using CleanID decrease poor data instances by 50-75%, which leads to an increase in on-time delivery, less time cleaning bad data and higher accuracy in the insights.
CleanID ensures that your survey starts are genuine respondents interested in giving thoughtful answers. Fraud has become prevalent in all sample sources and is hard to manually identify because of its growing sophistication. CleanID provides you with the control to make an informed decision on your traffic supply, simplifying and improving the upstream traffic allocation, programmatically.
While there are many reasons, here are a few. After multiple, rigorous side-by-side tests administered by research firms, we know the following to be true:
1) CleanID has been proven to flag 5x more fraud than other fraud prevention software in the market
2) CleanID is more effective and has substantially fewer false positives than other options
3) CleanID properly identified duplicates v. fraud, which allows for proper blacklisting capabilities
4) CleanID h
5) CleanID has 30+ global blacklisting references, which are updated daily, compared to others' limited US only references
6) Daily updating of browser, OS, Proxies and ISP's
7) We give you your fraud data
Implementation is easy! You can directly connect your survey platform to CleanID via API. Our detailed user manual provides you with a step by step guide on how to program our technology seamlessly into your workflow. Click here to sign up for a free 30 day trial.
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