Highly configurable, easy to use interface
Customizable settings across 34 different fraud markers
Built in real-time deduplication
Allows for company, sub-client or project level settings
Customizable dashboard and drill down functionality
Evaluate vendor performance over time
Detect survey respondent markers e.g. oscillating IP address or user agent, spoofing of browser signature, detects private browsers
Supply automation, programmatic sampling and automation are now commonplace within the research industry. This has led to an increasing number of non-validated, real time sourcing methods where fraud is more pervasive and not identified with previously available industry technologies.
CleanID is an open, transparent web service that allows users to understand and identify survey respondent fraud prior to engaging with your (or your client’s) surveys. Our goal is to put the confidence back in survey data and eliminate respondents that distort your dataset resulting in better decisions.
How Can We Help?
Survey fraud has been an increasing concern in the online market research industry. Factors like consolidation of supply channels, increased bots and survey farms have resulted in decreased data quality. CleanID has 34 fraud markers to reduce the likelihood of bots and bad respondents from hitting your surveys in the first place.
CleanID returns two data points back to you as a default. Additional data points can be customized to fit your business needs. The two core data points are:
- Deduplication Score- this is a binary code indicating whether the same user has entered your survey more than one time
- Fraud Score – Device based threshold score based on client settings and the number of fraud markers triggered
While there are many reasons, here are a few:
1) CleanID has more flags than any other service out on the market. We maintain our database and source lists on a daily basis so you can be assured that you are always working with relevant information
2.) CleanID is also fully customizable, this means that you can tailor your settings to what suits your business best. One size does not fit all
3.) CleanID offers state of the art, real-time reporting unlike any other platform. Visual data will help you quickly identify sourcing strategies to increase ROI and data quality.
Implementation is easy! You can directly connect your survey platform to CleanID via API. Our detailed user manual provides you with a step by step guide on how to program our technology seamlessly into your workflow. Click here to sign up for a free 30 day trial.