OpinionRoute’s CleanID Technology Earns Partnership with Directions Research

September 15, 2020

Cleveland, OH September 15, 2020

OpinionRoute, LLC announced today a partnership with Directions Research to implement CleanID on all survey work moving forward. Directions, a top insights firm, identified CleanID as a forward-looking enhancement to the extensive protocols they currently have in place, and a way to proactively reinforce their commitment to quality.

“Innovation is at the core of who we are at Directions, and that applies to the way we manage our internal processes as well,” said Mike Herrel, Director of Development at Directions. “CleanID is an innovative approach to emerging respondent fraud problems in our industry and will better position us to stay out in front of any new threats.”    

CleanID has had several technological enhancements over the past 6 months including moving to a new cookie-less approach to keep up with online privacy and consumer protections.

CEO & Founder of OpinionRoute, Terence McCarron, was pleased to partner with Directions. “Our dedication to protecting opinion data and mitigating new fraud trends allows our partners to have the best quality for their insights,” explained Terence. “Working with Directions proves the caliber of data quality that CleanID enables throughout the market.”

About OpinionRoute

The market leader in Insights Process Management, OpinionRoute is an innovative firm focused on helping clients succeed in the rapidly evolving market research industry. Headquartered in Cleveland, Ohio, we are passionate about data quality and doing things the right way. Our research-first solutions are designed specifically to improve insights. For more information, please visit www.opinionroute.com.

About Directions

Directions Research is independently recognized as one of the leading business decision insight firms in the nation. It combines a highly experienced staff with a unique mix of innovative and proven approaches to answer pressing business issues. Directions is a privately held firm based in Cincinnati, Ohio with regional offices around the country, conducting work on a global basis.

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