OpinionRoute Completes Integration of the Jibunu Platform
Press Releases | September 18, 2025
Integration advances full-service offering with expanded workflow features and survey programming capabilities.
FOR IMMEDIATE RELEASE
September 18, 2025– Cleveland, OH – OpinionRoute, a leader in survey operations and workflow technology, today announced the completion of its integration of Jibunu, the advanced survey programming technology acquired in early 2025. This milestone brings together creative programming with OpinionRoute’s expertise in workflow, sample, and data quality, giving Market Research Agencies (MRAs) a powerful, unified solution.
Expanded Capabilities for Clients
- Multi-Platform Advanced Programming – Our renowned custom programming services remain available within the Jibunu survey platform and also expands into other common industry survey tools.
- Respondent Experience Enhancements – Clients can access richer, more engaging surveys with add-ons, including gamification, AI Chats, virtual shelves, and healthcare patient charting.
- Navigator Reporting Expansion– The project reporting solution is now fully integrated into the Navigator, OpinionRoute’s workflow platform.
- Unified Data Quality + Programming –All OpinionRoute clients can now access the full suite of data quality tools, including CleanID, ResponseID, and QC Flow, in a single log-on environment as part of all full-service data collection projects.
OpinionRoute clients now benefit from a comprehensive operations ecosystem – combining creative programming, advanced sample strategy, and a best-in-class data quality suite in one partnership.
Kayla Cousineau, COO of OpinionRoute, comments:
“In today’s Research Ops world, speed and efficiency are necessary but cannot come at the cost of quality. Completing our technology integration equips our clients with a modernized process they need to thrive in this environment.”
Ken Berry, Founder of Jibunu and current SVP of Strategic Partnerships at OpinionRoute, added:
“It’s so fulfilling to watch as my vision for MR-LEAP has sprung into reality as we integrate Jibunu technology into The Navigator. There is no one better than OpinionRoute to support MRAs in the current climate.”
About OpinionRoute
OpinionRoute is a survey operations and workflow technology company serving Market Research firms in the U.S. The company provides research services and technology, including its proprietary Navigator workflow platform and advanced data quality suite. By uniting decades of online survey expertise with innovative technology, OpinionRoute helps researchers deliver cleaner data, faster timelines, and more engaging respondent experiences.
For more information, please contact us here.