OpinionRoute Appoints Industry Veteran Yanawan Hurlbut as Vice President of Operations
Press Releases | October 28, 2025
Seasoned Market Research leader joins to expand OpinionRoute’s client services and vendor programs
FOR IMMEDIATE RELEASE
October 28, 2025 — Cleveland OH – OpinionRoute, a leading technology and sample services company serving the Market Research industry, today announced the appointment of Yanawan Hurlbut as Vice President of Operations. In this role, Hurlbut will lead OpinionRoute’s Client Services and Vendor Management programs, aiding the company’s growth across its tech-enabled services business.
“OpinionRoute’s team shares a profound commitment to improve the online research ecosystem,” said Terence McCarron, CEO of OpinionRoute. “Yan’s addition is a great example of an experienced leader who immediately understood why we care so much about the Market Research Agency.”
Hurlbut brings more than 20 years of experience in Research Operations leadership. She most recently served as Senior Vice President of Operations at Precision Sample (now TestSet), and previously led Global Operations for uSamp and Greenfield Online. Throughout her career, she has built and scaled teams focused on operational excellence, quality, and client success.
“I was prepared for new adventures outside of Market Research until I explored the OpinionRoute way of supporting researchers,” said Hurlbut. “My hope and optimism for the industry’s future have been renewed. I’m excited to leverage this new technology to help the companies I have known for so many years.”
The appointment underscores OpinionRoute’s commitment to advancing its mission of helping Market Research firms work better, with less effort. Hurlbut will be based in Connecticut and report directly to COO Kayla Cousineau.
About OpinionRoute
OpinionRoute is a survey operations and workflow technology company serving small to mid-sized Market Research firms. The company provides research services and technology, including its proprietary Navigator workflow platform and advanced data quality suite. By uniting decades of online survey expertise with innovative technology, OpinionRoute helps researchers deliver cleaner data, faster timelines, and more engaging respondent experiences.
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