OpinionRoute and Medscape Market Research Announce Strategic Partnership with CleanID

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OpinionRoute LLC, a leader in Insights Process Management, announced today that Medscape Market Research, a leader in health information services and the largest source for online market research sample amongst healthcare professionals, will implement OpinionRoute’s CleanID software to increase confidence levels in data quality in the market research healthcare space.

Medscape Market Research evaluated CleanID across several projects and months. The test proved the CleanID efficacy on preventing repeat respondents and optimizing validated survey entries.

“After a rigorous test period with CleanID, we are excited to fully adopt this technology for all of our surveys,” said Heather Sigman Sr Director of Operations “It was imperative to us that we found a solution that could proactively confirm unique quality respondents prior to survey entry. By embracing CleanID, we have more control in our projects and full transparency into the data so we can quantify how our respondent quality is performing.”

Terence McCarron, founder and CEO of OpinionRoute expressed the following regarding the partnership, “Medscape Market Research has always been at the forefront of digital publishing and market research in the healthcare sector.  We could not be more excited to have a trusted brand like theirs utilizing our CleanID technology as the industry’s most customizable and transparent solution to assure data quality confidence.”

About OpinionRoute:

The market leader in Insights Process Management, OpinionRoute is an innovative firm focused on helping clients succeed in the rapidly evolving market research industry. Headquartered in Cleveland, Ohio, we are passionate about data quality and doing things the right way. Our research-first solutions are designed specifically to improve insights. For more information, please visit www.opinionroute.com

About WebMD/Medscape:

WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes a number of companies including WebMD Health, Medscape, Jobson Healthcare Information, Frontline and many other health information platforms. For more information, please visit www.webmd.com

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