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Recommendations from a Fraudster: Part 4Three Small Survey Tweaks That Flush Out Fraud By: Rich Ratclif, CTrO If you’ve followed this series, you know the premise: I listen to how fraudsters beat surveys, then turn those tricks into defenses. This time I’m going inside the...
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CEO Reflection | December 2025 | Q4 Moments of Truth for VendorsBy: Terence McCarron, CEO & Founder The sample business isn’t what it used to be. Shareholders know this. When you think about it, the surprise fades away. The space is extraordinarily competitive. The Rocketship growth days are behind us as more...
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Recommendations from a Fraudster: Part 3By: Rich Ratcliff, CTrO "Did you know that cheap proxies rotate or drop without warning?" That was the moment our Whitehat stopped me mid-conversation…again. And just like that, my jaw hit the floor. It was so obvious, why hasn’t the...
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Recommendations from a Fraudster: Part 2The Tracker Loophole By: Rich Ratcliff, CTrO “Old Tracker Links Are the Gift That Keeps on Giving.” ~Every Fraudster Here’s a fresh recommendation that came out of a recent Whitehat conversation. It's one you can act on right now, without...
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TSA and Timelines: The Art of Operational SurvivalBy: Kayla Cousineau Airports are fascinating places to observe human behavior. I was recently traveling solo and couldn’t help but notice - and empathize with - all the parents navigating the chaos of air travel with young children. I was...
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The Giant Whopper that Launched the Programmatic Sample Eraby Terence McCarron, CEO & Founder Early in the sample exchange days, I became a huge believer in the value of tech platforms that made buying from multiple panels at once simple. Here are the trends that convinced me: Panels...
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What About Us?By Kayla Cousineau, COO Have you ever noticed that every profession has its own unique tools and technology made just for them? All kinds of dynamic tools exist to help professionals across sectors automate work, provide transparency, improve performance, attract...
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Embracing the Alchemy: UX Design’s Role in a Market Research TechnologyBy Kayla Cherry, UX Designer, OpinionRoute Last month, Taylor Swift dropped two albums. In one song, she sings, ‘Who are we to fight the alchemy?’ And you know what? She’s definitely on to something. When I first began my journey...
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You Have to Standardize Your Project ProcessesHow to get started on your own By Kayla Cousineau, COO The key to building any organization that consistently delivers excellence requires a consistent way of executing. Yet, so many growing companies avoid the work required to make this happen....