OpinionRoute Announces Strategic Data Quality Partnership with Russell Research

August 25, 2020

Cleveland, OH – OpinionRoute,LLC announced a partnership with Russell Research, a strategy-driven market research firm, to utilize CleanID fraud prevention technology on all survey work moving forward. The move to CleanID comes after many side by side tests where CleanID continuously caught more fraudulent activity than all other detection tools in the market today.

“CleanID is an important addition to Russell Research's rigorous quality control process because it detects fraud through an entirely separate channel, improving the integrity and reliability of our data,” said John Wackerow, Director of Coding& Text Analytics. “As a result, CleanID allows us to provide a superior level of data quality that has become a key differentiator for our customers.”

CleanID regularly identifies new threats to survey research through both desktop and mobile devices.  CleanID is a cookie-less solution preventing fraud, duplicate respondents and operates independent of third-party cookies.  

“OpinionRoute has always strived to bring higher data quality and sustainable confidence for our clients,” said Terence McCarron, CEO & Founder of OpinionRoute. “With Russell Research, we have a great example of a stellar market research firm benefitting from our long-term commitment to protect the value of data-driven Insights.”

AboutOpinionRoute

The market leader in Insights Process Management, OpinionRoute is an innovative firm focused on helping clients succeed in the rapidly evolving market research industry. Headquartered in Cleveland, Ohio, we are passionate about data quality and doing things the right way.  Our research-first solutions are designed specifically to improve insights.  For more information, please visit www.opinionroute.com.

About Russell Research

Russell Research provides custom research solutions to many of the world’s most successful and innovative organizations, agencies, and consultancies. Our “HumanLens” approach draws on consumer psychology and behavioral science principles to drive brand growth and navigate change.For more information, please visit www.russellresearch.com.

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