OpinionRoute Expands Data Quality Suite with ResponseID

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Cleveland, OH, July 11, 2022

In-survey data quality and fraud assessment tool pairs real-time evaluation scoring with an analytics portal.

OpinionRoute LLC, a Market Research workflow technology and services company, announces the launch of ResponseID for in-survey fraud and quality assessment. ResponseID is OpinionRoute’s third product in the ID Suite collection of Data Quality-as-a-Service solutions for Market Research companies.

ResponseID adapts to question type, evaluates responses individually and in context, and gives a scoring system to enable action by the Researchers.

“Few companies build solutions that directly benefit the researcher’s daily workload. We have made it our mission to do just that,” OpinionRoute CEO Terence McCarron said. “ResponseID improves time to insights by reducing labor hours typically spent on manual data scrubbing.”

ResponseID is offered to Market Research firms as a stand-alone or through a bundle of Data Quality solutions. Clients choose whether to integrate ResponseID via a direct API or by using its simple self-serve tool, or both. ID Suite products are compatible with any survey tool and integrate in one analytics dashboard.

The ID Suite also includes CleanID, for pre-survey fraud mitigation, and ValidID, for respondent authentication. The entire Data Quality Suite is supported by an integrated console that gives subscribers real-time analytics on a project and source-level.

“For years, we have helped Market Researchers save time by improving data quality in survey research,” OpinionRoute Chief Product Officer Rich Ratcliff said. “ResponseID is our latest product offering efficiencies for the way researchers work.”

About OpinionRoute
OpinionRoute offers proprietary technology solutions that streamline operations, improve data quality and save Market Researchers time. Our technology powers our survey sampling and data collection services. Headquartered in Cleveland, Ohio, USA, we help researchers work faster with less effort and better results. For more information, please visit  https://www.opinionroute.com/technology/.

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