What do consumers want to hear from brands right now?

Messages Stats

The latest research wave with our partner, AMC Global, shows that consumers still want to hear about companies’ COVID-19 practices and how they are protecting customers and employees, with a serious and informative tone. You can see a full representation of the data here or click on the callout below.

Key findings for the week of June 14:

  • Ninety percent of consumers want to hear how companies are protecting customers from COVID-19 exposure, 89% how they are protecting employees, 82% on how they are handling employee needs like benefits and layoffs.
  • Seventy-three percent of consumers want to know what brands are doing to donate to the community in terms of goods and services.
  • Fifty-seven percent of consumers prefer a more serious messaging tone during this time, 50% want an informative tone, 35% are looking for a practical tone, while 36% would prefer it to be more heartfelt.

A complete representation of the data can be found here. New results and findings will be released on July 2. The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis.

Insights & News

News and Perspectives for the constantly evolving market researcher.

About OpinionRoute

Learn more about the team committed to redefining survey insights delivery.

Want to hear more?

Let us show you how to take your quantitative research to a new level.

About OpinionRoute

We deliver accurate data by utilizing our expertise in online survey sampling and proprietary technology solutions to simplify research processes. This enables clients to scale and researchers to stay ahead in a dynamic and competitive market.

Contact Info

hello@opinionroute.com 216-282-0793

Headquarters: Cleveland, OH

© 2021 OpinionRoute, LLC. | All Rights Reserved.