Insights | July 30, 2020
The thirteenth wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. The research showed many Americans have purchased outside of their typical brands recently—with newly experienced food brands likely to see the most continued purchases in the future. The study also looked at various behaviors during the pandemic and, as noted in previous findings, consumers expect to continue the trend of eating home cooked meals and eating healthier.
New results will now be released every other Thursday based on the previous week’s polling of U.S.-based general population of primary purchasers age 21+.
A complete representation of the data can be found here. New results and findings will be released on July 30. The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the pandemic.