The ninth wave of the ongoing weekly study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. As expected, this week’s research found that fewer activities were taking place during a COVID-19 holiday weekend than in the previous year. Top reported Memorial Day activities were centered around the home (staying in, grilling, and working in the garden), while in 2019 Americans participated in a wider variety of social activities.
New results will be released on Thursdays based on the study’s weekly polling of U.S.-based general population of primary purchasers age 21+.
A complete representation of the data can be found here showing changes in Memorial Day Weekend behaviors due to the pandemic. New results and findings will be released on June 4. The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis.