A 5 part Series on Fraud in the Survey Ecosystem.
In 2022, I spent more time trolling devious online characters than I care to admit. At least it was for a good cause- Industry Education on Survey Fraud.
Thanks to some valued partners and a lot of grit, I interviewed two digital ghosts via Zoom so I could understand their whats and whys. I brought a comprehensive summary to ESOMAR Congress.
In case you couldn’t be there, I’m happy to present a blog series on my key learnings and share how researchers can activate this new knowledge in your survey security game.
Here’s a brief recap of how these ghosts work.
“John” is a Venezuelan IT tech guru who decided to turn ‘Whitehat’. What’s a Whitehat? A criminal who has decided to flip the switch and let those interested know how to block the earlier version of himself. Here’s the quick download on John’s methods.
Dave is a Bangladesh-based YouTube Content Creator & Survey Fraudster. Dave thinks he is providing a good service to his fellow Bangladesh citizens by learning this skill and imparting his wisdom via 1on1 sessions, classes, and YouTube videos. Here’s the quick download on Dave’s methods.
As you can see, the methods vary but their volume is high. This is because the payoff is robust.
In my chats with them, I couldn’t help but dig into In my next post, I’ll share their whys and what they admitted slows them down!
Please click here for Part 2 of 5.
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