Get more from your CPI.

Today’s Programmatic Sample Vendors and DIY Tools move a lot of work to the survey Researchers. It’s the kind of work that used to be done for you as part of your CPI. Quota management, data quality assurance, daily pace reviews are now your responsibility.
Here are the reasons why:

  • Sample Automation trends pushed labor to you throughout the project- from bid to bill.
  • Fraud threats and Respondent Router loops damage data quality and add hours of cleaning time on every project.
  • Major vendors shifted budget from staff development to tech automation which means they don’t understand your research needs like you expect.

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We take your projects personally

OpinionRoute Sample Services were built with your needs in mind.

As deep survey sample insiders, we focus on helping the Survey Researcher navigate today’s sample realities- efficiently and with better quality.
We deliver more value with the CPI.

Data Quality

Our proprietary technology enhances data quality and measures sample performance real-time.

Local Talent

Our US-based team members grow to feel like colleagues. Amazing, proactive colleagues.

Better Feasibility

We build custom field plans that deliver, with quality, using OR proprietary vendor trend data.

Direct Access Programming

If you need survey programming support, we can do that too! You’ll talk to one of our US based Programmers on every project.

Survey Programming


Online Sampling


Data Processing



Game-changing Tools

OpinionRoute is more than just deep expertise and great people. We also believe our talent deserves the best tools. Since we didn’t feel our industry had the right tech to help Researchers, we built it.



Even when we sleep, NAV is working on your project so it finishes on time, on budget with quality.


Blocking know fraud and dupes pre-survey so you only get cleaned clicks


Speeding up your quality review of open-end data.

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Are You Ready to Work Better?

Our process starts… with YOU! We begin it all by discovering your unique needs, frustrations and growth opportunities.

Then, we build a custom plan for your projects, assign a dedicated team of experts, and get to work so you can do more of what matters most.

Get more value from your CPI!  With OpinionRoute Sample Services

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Insights & News

News and Perspectives for the constantly evolving market researcher.

About OpinionRoute

Learn more about the team committed to redefining survey insights delivery.

Want to hear more?

Let us show you how to take your quantitative research to a new level.

About OpinionRoute

We deliver accurate data by utilizing our expertise in online survey sampling and proprietary technology solutions to simplify research processes. This enables clients to scale and researchers to stay ahead in a dynamic and competitive market.

Contact Info 216-282-0793

Headquarters: Cleveland, OH

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