The market contains countless online panel options. While the trend is to consider sample a “commodity”, most researchers don’t think of it that way when a dataset turns up with fatal flaws and improbable findings. However, the standardization of problem response messaging in our industry leads to major holes in understanding of what actually goes on in the sample execution or how the project went awry.

OpinionRoute fills those holes by adding value to the sample management process

  • We understand your design goals and implement those on your behalf
  • We make independent, strategic recommendations based on the entire available universe of options.
  • We focus on only asking of panels what they can effectively deliver. We don’t force things that shouldn’t be.
  • We proactively prevent many of the problems that plague “bad projects” today.
  • When issues do arise, we effectively investigate coming from a deep level of experience and understanding of panel differences and technology norms.
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