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We enable Market Researchers to do their best work with technology and a human touch.

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It’s time to optimize processes and unify teams.

OpinionRoute is an online survey operations company that specializes in helping small- to mid-sized market research companies eliminate the operational headaches that disrupt projects using a blend of technology and human expertise.

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Manage Your Research Operations Team Effectively with NavigatOR

The NavigatOR workflow platform is OpinionRoute’s proprietary technology that provides visibility and solutions to arm market researchers with the tools they need to work more efficiently.

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Streamline Your Survey Operations with Dedicated Services

Powered by the first of its kind NavigatOR workflow platform, our dedicated team works with you to optimize research project data collection eliminating project surprises.

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We help the modern market researcher work better.

At OpinionRoute, we understand the disruptive challenges that have arisen as more DIY platforms have launched and how that in turn has shifted more work to the market researchers.

We’ve made it our priority to help bring the market research field into the modern era. By blending technology and human expertise, we give market researchers the solutions and support that make their day-to-day more efficient and effective.

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News & Insights

 


BLOG | September 17, 2024

OpinionRoute Unveils QC Flow: The AI-Powered Copilot within The Navigator Workflow Platform

Cleveland, OH, September 17, 2024 –  OpinionRoute, a leading provider of data quality and workflow solutions for market research firms, proudly announces the launch of QC Flow, a groundbreaking new functionality within its Navigator workflow platform. Designed to revolutionize the survey data quality assurance process, QC Flow leverages advanced AI technology to support Market Researchers […]

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BLOG | September 3, 2025

How Do You Calculate Feasibility?

By: Terence McCarron Recently, a podcast interviewer (an MRX outsider) told me that the content coming from our industry screams “FEAR”. I found this interesting, but also concerning. It does feel like there’s a trust bubble that burst lately, doesn’t it?  Particularly relevant when we think about sample vendors and data quality. Many MRXers are thinking twice […]

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BLOG | September 3, 2025

Recommendations from a Fraudster: Part 2

The Tracker Loophole By: Rich Ratcliff, CTrO “Old Tracker Links Are the Gift That Keeps on Giving.” ~Every Fraudster Here’s a fresh recommendation that came out of a recent Whitehat conversation. It’s one you can act on right now, without any new tech, dev time, or operational overhaul. Some of the most damaging fraud isn’t […]

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BLOG | September 3, 2025

CEO Reflection September 2025: The End of Empathy in MRX?

By: Terence McCarron, CEO & Founder Throughout the 2020s, a huge buzzword in MRX has been “Empathy”. It has actually become a rallying cry for how to discuss what our industry delivers. It really does seem to add value everywhere in a human-centric discipline. This mantra suited us as individuals quite well too. In my LinkedIn […]

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Testimonials

I absolutely love the OR Team

I absolutely love the OR Team…

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I continue to be impressed. You are very much different from your competitors.

This project was failing before

This project was failing before OpinionRoute took over. We ended up with a much higher quality dataset and a major homerun!

Insights & News

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About OpinionRoute

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