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We enable Market Researchers to do their best work with technology and a human touch.

Researchers Deserve Smart Operations

It’s time to optimize processes and unify teams.

OpinionRoute is an online survey operations company that specializes in helping small- to mid-sized market research companies eliminate the operational headaches that disrupt projects using a blend of technology and human expertise.

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Manage Your Research Operations Team Effectively with NavigatOR

The NavigatOR workflow platform is OpinionRoute’s proprietary technology that provides visibility and solutions to arm market researchers with the tools they need to work more efficiently.

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Streamline Your Survey Operations with Dedicated Services

Powered by the first of its kind NavigatOR workflow platform, our dedicated team works with you to optimize research project data collection eliminating project surprises.

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We help the modern market researcher work better.

At OpinionRoute, we understand the disruptive challenges that have arisen as more DIY platforms have launched and how that in turn has shifted more work to the market researchers.

We’ve made it our priority to help bring the market research field into the modern era. By blending technology and human expertise, we give market researchers the solutions and support that make their day-to-day more efficient and effective.

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The Customers Who Trust OpinionRoute

Ready to take back control of your workday?

We work with you to identify the right solution that gives more time to focus on what’s critical for your clients.

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News & Insights

 


BLOG | September 18, 2025

OpinionRoute Completes Integration of the Jibunu Platform

Integration advances full-service offering with expanded workflow features and survey programming capabilities. FOR IMMEDIATE RELEASE September 18, 2025– Cleveland, OH – OpinionRoute, a leader in survey operations and workflow technology, today announced the completion of its integration of Jibunu, the advanced survey programming technology acquired in early 2025. This milestone brings together creative programming with […]

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BLOG | December 16, 2025

OpinionRoute Achieves ISO/IEC 27001 Certification and SOC 2 Type II Attestation, Strengthening Security for Global Research Workflows and Data Collection 

FOR IMMEDIATE RELEASE  OpinionRoute Achieves ISO/IEC 27001 Certification and SOC 2 Type II Attestation, Strengthening Security for Global Research Workflows and Data Collection  Cleveland, OH — December 16, 2025 — OpinionRoute announced today it has achieved ISO/IEC 27001 certification and SOC 2 Type II attestation, two globally recognized validations of the company’s information security management system […]

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BLOG | December 11, 2025

Recommendations from a Fraudster: Part 4

Three Small Survey Tweaks That Flush Out Fraud By: Rich Ratclif, CTrO If you’ve followed this series, you know the premise: I listen to how fraudsters beat surveys, then turn those tricks into defenses. This time I’m going inside the survey, focusing on small tweaks, rather than big redesigns. The goal is to quietly make […]

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BLOG | December 11, 2025

The Economy’s Mixed Signals — and What They Mean for Research

By: Danielle Chinitz, SVP, Client Experience We’re living in a curious moment: markets are showing strength, while the labor market is signaling caution. The numbers conflict. MRX should take note! The U.S. stock market is experiencing a rotation in 2025, with financials and industrials gaining while tech pulls back. Meanwhile, the U.S. unemployment rate has […]

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Testimonials

I absolutely love the OR Team

I absolutely love the OR Team…

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I continue to be impressed. You are very much different from your competitors.

This project was failing before

This project was failing before OpinionRoute took over. We ended up with a much higher quality dataset and a major homerun!

Insights & News

News and Perspectives for the constantly evolving market researcher.

About OpinionRoute

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About OpinionRoute

We deliver accurate data by utilizing our expertise in online survey sampling and proprietary technology solutions to simplify research processes. This enables clients to scale and researchers to stay ahead in a dynamic and competitive market.

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