AI Capabilities, Purpose-Built for Market Researchers
Investing in AI to unlock Researcher Performance —Not replace it.
The OpinionRoute Philosophy
Since our inception, we build around the idea that the Insights Industry is a human-first discipline. For a decade we have invested in technology that unlocks human performance in this field. Our AI investment reflects this ethos, focusing solutions in friction areas of the Research Ops Process.
New AI Solutions
Navigator AI Assistant
SP Flow
AI Chatbot for Human-Based Surveys
QA Tester with AI
Navigator AI Assistant
Now available to all Navigator platform users, this built-in assistant helps researchers optimize their use of the Navigator on every project. The AI assistant provides on-demand guidance, helping users save time and maximize workflow efficiency.
SP Flow
An AI copilot for survey programming, this solution jumpstarts the survey build process while reserving complex logic and nuance for researcher talent. Currently available on Full Service projects for OpinionRoute services clients.
AI Chatbot for Human-Based Surveys
Make surveys more dynamic and engaging for respondents with an integrated chatbot. Purpose-built with project-specific guardrails, the chatbot can probe more effectively during interviews and deliver backend summaries of respondent interactions. Now available for OpinionRoute services clients.
QA Tester with AI
This innovation fills a critical QA gap in the industry by deploying AI capabilities to test surveys page by page like real respondents. Unlike server-level data simulations or slow manual reviews, this feature provides realistic, scalable, and efficient QA testing in rapid time. Now used in Full Service Projects with our clients.
About OpinionRoute
OpinionRoute is a survey operations company supporting Market Research firms in the U.S. The company provides both services (sample and programming) and technology, including its proprietary Navigator workflow platform and advanced data quality tools. By blending decades of online survey expertise with cutting-edge technology, OpinionRoute helps researchers eliminate operational surprises, achieve cleaner data, and work more efficiently.
