It may feel we are stating the obvious. Of course, quality matters in market research. But quality is a broad statement that can impact several different facets of a project.
In market research, data quality is the cornerstone upon which success is evaluated and insights are built.
It is why OpinionRoute will always prioritize data protection during the collection process. Only the best respondents from the available universe can enter a survey, and projects deploy in a way that optimizes quality and performance.
With quality data flowing throughout the project, researchers can focus on what they do best – build insights. It’s that research first orientation that led to the creation of the first marketing research operating system. Built for the quantitative researcher, the NavigatOR centralizes the critical facets of a project in one place to simplify execution and streamline historically fragmented tasks in a supply agnostic fieldwork platform.