Your Survey Operations Partner


Small Research Agencies

OpinionRoute’s foundation is working with Market Research firms who are smaller but mighty.  In our experience, the small MR firms win work due to their flexibility, responsiveness and delivery of high value. Clients are talking to the senior talent, who are hands-on with each project.  

This is exactly how OpinionRoute supports you.


talk directly to experienced Talent

• Years of experience on every bid and project
Industry leaders for all audience types
• Best industry practices brought to every study including local service contacts

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We Care About Your Data and Deliverables

• Unique sample management process, based on decades of sampling expertise
• Survey respondent fraud prevention with CleanID
• Next generation respondent validation
• Adaptive, data-driven approach allows for strong finishes on projects.

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OpinionRoute routinely saves 25-30 hours of labor Per project

• Saves time for every department for our research partners
• Feels like you have an in-house panel company
• Next-level, local project support to anticipate and remediate problems before they impact data
• One contact, one bill.

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OpinionRoute Customers Say...


With the sampling industry and technology rapidly evolving, it has become almost impossible to navigate the sample procurement process with confidence. More than ever, we need an independent third party who understands the nuances of sample design and always acts in our best interest.

OpinionRoute is my partner for all my online data collection needs. I have 100% confidence that my sampling approach is methodologically sound when using OpinionRoute.


OpinionRoute’s knowledge of the quantitative research space is unparalleled. Their expertise in sampling methodology, operational needs, and advanced technology have repeatedly proved to be what our agency has needed.
What’s often most impressive is understanding international markets and the best-localized solutions for achieving our client goals.  Putting work in OpinionRoute’s hands gives us the ability to focus on our client relationships and know your projects will be executed accurately and on time. This is the type of partnership we wish we had with all of our clients and vendors.


Our team was looking for a way to conduct our online research with a company that really understands the online environment and could make our lives easier by handling complex sample designs without a lot of hand-holding.

OpinionRoute provides us with the expertise we need and the quality we demand, finding the right blend of panels for our specific research and working with us to ensure our studies are fielded correctly. They are our go-to panel provider because we know we can trust them to get the job done on time, on budget and on spec.

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