time for something new


Large Research Agencies

Your operations are mature, your processes are automated where possible, you have made smart investment in technology. However, despite all of your investment, data quality and trust in your respondent sourcing is diminishing. You have the leverage to force your vendors to service you in unique ways, but the root problems seem to be plaguing the whole industry.  Now, market consolidation has limited your options, so you’re stuck in neutral, waiting for the next wave of innovation to solve the problem for all.

OpinionRoute today is offering that innovation.


addressing the unintended consequences of automation.

• Threats go beyond "cheaters, speeders and repeaters".
• Survey Farms, bot and botnets and dark web "bad actors" are all actively engaging in surveys
• "Clean" survey starts require a next-generation solutions
• OpinionRoute offers the solutions


Supply Automation Has blurred the line between consumer and b2B Sourcing

• Yesterday's B2B panels are considered too expensive to grow and maintain now.
• Consumers have a high incentive and low entry barrier to become a "B2B" respondent.
• Data integrity clearly shows the issues and major corporations are taking now.
• Even the biggest suppliers are not immune.


Fresh Approach to Address Macro Issues

• Mergers and acquisitions have completely changed the supply landscape
• New sourcing solutions to address core quality issues
• Next generation, transparent fraud prevention with CleanID
• Harness the "good" B2B respondents within panels with ValidID


OpinionRoute Customers Say...


With the sampling industry and technology rapidly evolving, it has become almost impossible to navigate the sample procurement process with confidence. More than ever, we need an independent third party who understands the nuances of sample design and always acts in our best interest.

OpinionRoute is my partner for all my online data collection needs. I have 100% confidence that my sampling approach is methodologically sound when using OpinionRoute.


OpinionRoute’s knowledge of the quantitative research space is unparalleled. Their expertise in sampling methodology, operational needs, and advanced technology have repeatedly proved to be what our agency has needed.
What’s often most impressive is understanding international markets and the best-localized solutions for achieving our client goals.  Putting work in OpinionRoute’s hands gives us the ability to focus on our client relationships and know your projects will be executed accurately and on time. This is the type of partnership we wish we had with all of our clients and vendors.


Our team was looking for a way to conduct our online research with a company that really understands the online environment and could make our lives easier by handling complex sample designs without a lot of hand-holding.

OpinionRoute provides us with the expertise we need and the quality we demand, finding the right blend of panels for our specific research and working with us to ensure our studies are fielded correctly. They are our go-to panel provider because we know we can trust them to get the job done on time, on budget and on spec.

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