doing the right things
at the right time


Service - The OpinionRoute Way

At OpinionRoute we are in the business of creating raving fans driven by a service model that puts our clients first. OpinionRoute is a place of excellence and relationships. We are extremely passionate about research, adding value to every project and forming relationships with clients and colleagues.

Experience "The OR Way" for yourself!

From Bid to Bill, we add value

• Bidding is transformed into a collaboration on best methods with expertise. We take a thoughtful approach to what's doable and which approach will have the best outcome.
• Field plans are customized on every project with care taken to consider quotas and various paths to success.
• Quality is the result of a conscious approach, not a happenstance
• Potential issues are flagged early and consultative options are presented
• We prioritize your top needs each time.
• Local contacts through all phases of the project.  You'll get to know quickly why we always rave about our people!

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Better Outcomes
with a partnership model

• Data quality substantially improved
• Insights agencies save significant labor time to reinvest back into the client insights
• A new partnership that invests back in you.
• Direct access to industry thought leaders either for general trends or project advice

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Adding Value in different ways for different firms

• Small to Medium Sized Research Agencies
• Consulting Firms
• B2B Networks
• Insights Departments

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OpinionRoute Customers Say...


With the sampling industry and technology rapidly evolving, it has become almost impossible to navigate the sample procurement process with confidence. More than ever, we need an independent third party who understands the nuances of sample design and always acts in our best interest.

OpinionRoute is my partner for all my online data collection needs. I have 100% confidence that my sampling approach is methodologically sound when using OpinionRoute.


OpinionRoute’s knowledge of the quantitative research space is unparalleled. Their expertise in sampling methodology, operational needs, and advanced technology have repeatedly proved to be what our agency has needed.
What’s often most impressive is understanding international markets and the best-localized solutions for achieving our client goals.  Putting work in OpinionRoute’s hands gives us the ability to focus on our client relationships and know your projects will be executed accurately and on time. This is the type of partnership we wish we had with all of our clients and vendors.


Our team was looking for a way to conduct our online research with a company that really understands the online environment and could make our lives easier by handling complex sample designs without a lot of hand-holding.

OpinionRoute provides us with the expertise we need and the quality we demand, finding the right blend of panels for our specific research and working with us to ensure our studies are fielded correctly. They are our go-to panel provider because we know we can trust them to get the job done on time, on budget and on spec.

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