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Press Release

OpinionRoute Announces Launch Of CleanID

January 15, 2020
An independent insights web service designed to combat survey respondent fraud.
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OpinionRoute announces Andrew Moffatt as Partner and Chief Strategy Officer

December 18, 2019
OpinionRoute announces Andrew Moffatt as Partner and Chief Strategy Officer. Moffatt, who joined OpinionRoute in 2017, previously served as Chief Operating Officer.
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Blog

December 1, 2016

Top 10 Ways Q4 Impacts Your Data

GET BACK TO WORK! I'm not just stating the obvious in this post. The volume we are experiencing right now in the online survey side of the Quant MR industry has a real impact on projects in several ways; some are obvious while others are subtle. In the interest of keeping this one pithy, I'll invoke my inner David Letterman, without the funny.

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April 5, 2019

Helping Quality Along

We at OpinionRoute spend a lot of time talking about the correlation between the method of respondent recruitment and its correlation to the ultimate quality of the data they provide in our surveys. As the dynamic of online data collection continues to morph and evolve, the opportunity to work within the survey program to help drive better data can't be overlooked.

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Have you heard? Apple is going to release a major new update this week, iOS 11. This will impact most of iPhone users in varying degrees, but we thought a couple of particular changes impact marketers and researchers in direct ways.
September 18, 2017

Research Impact Of The iOS 11 Updates

Have you heard? Apple is going to release a major new update this week, iOS 11. This will impact most of iPhone users in varying degrees, but we thought a couple of particular changes impact marketers and researchers in direct ways.

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February 9, 2017

How Do You Calculate Incidence Rate?

At the start of my career in Market Research, I was put through a relative sampling boot camp before I was allowed to touch a project or interact with clients. Some (cough cough) years later, I'm still drawing on nuggets of gold from that training. Still in the phone heyday, and mostly prior to online survey popularity, the brilliant Linda Piekarski and others would put us through our paces.

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October 24, 2016

“Can you send more sample?”

The online survey needs to finish soon, completes aren't coming in fast enough and we can't be late on the schedule. So, we ask the panel provider, "can you send more sample?"

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Is The DIY Hype Real Or Overplayed?
April 8, 2017

Is The DIY Hype Real Or Overplayed?

Self-service registers at the Grocery store. Build your own website. Do it yourself digital marketing. DIY accounting/payroll¦ Create your own online survey¦ It's beginning to feel like there's an App or some tech interface for EVERYTHING!

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