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Press Release

OpinionRoute Announces Rich Ratcliff as Chief Information Officer

January 30, 2020
OpinionRoute, the market leader in Insights Process Management, announced today Rich Ratcliff as Chief Information Officer.
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OpinionRoute Announces Launch Of CleanID

January 15, 2020
An independent insights web service designed to combat survey respondent fraud.
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OpinionRoute announces Andrew Moffatt as Partner and Chief Strategy Officer

December 18, 2019
OpinionRoute announces Andrew Moffatt as Partner and Chief Strategy Officer. Moffatt, who joined OpinionRoute in 2017, previously served as Chief Operating Officer.
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News

Americans are Delaying Much of Their Healthcare

July 3, 2020
Ongoing AMC Global research reveals routine medical visits, dental appointments, and recommended screenings for adults and children are being delayed during COVID-19.‍
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Podcast, Growing Your Business By Networking with Terence McCarron

June 30, 2020
Terence McCarron, CEO & Founder of OpinionRoute LLC, joined Pass the Secret Sauce on a podcast to talk about the importance of networking to grow your business.
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What do consumers want to hear from brands right now?

June 18, 2020
Today's release of the ongoing AMC Global study looks at consumer preferences regarding brand messaging and tone during COVID-19.‍
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Half of consumers changed or canceled Memorial Day holiday plans due to COVID-19

May 28, 2020
Ninth wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today
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Trendwatch: Second look at consumer perceptions of retailers and brands during COVID-19

May 21, 2020
The eighth wave of our ongoing weekly study was released today. The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis. 
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Sixth wave of weekly AMC Global study on consumer perceptions during COVID-19 released today

May 7, 2020
Research this week explores two topics: Whether (and when) consumers will frequent various venues once they are open and available. Changes in choice of alcoholic beverages to consume
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Ongoing Study by AMC Global and OpinionRoute on Consumer Perceptions, Behavior and Sentiment During COVID-19 Pandemic

April 29, 2020
Leading market research companies release weekly findings on key consumer insights metrics related to brands, retailers, shopping and expected future behaviors.
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Podcast, How Sample Quality has Changed and What you can do to Adapt

April 28, 2020
Andrew Moffatt, Partner & Chief Strategy Officer at OpinionRoute, joined Happy Market research to talk about how Sample Quality has changed and what you can do to adapt.
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Fourth wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today

April 23, 2020
Product availability issues are affecting consumer purchasing patterns, resulting in both lost sales as well as brand and product replacements
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Podcast, Creating a More Efficient and Effective Market Research Process with Andrew Moffatt

April 17, 2020
Andrew Moffatt, Chief Strategy Officer and Partner of OpinionRoute joins Sima today in discussing technology products that help address some of the market research problems that are prevalent today.
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Third wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today

April 16, 2020
Priorities are shifting during the COVID-19 pandemic with availability superseding price and brand name when purchasing food, beverage and household items.
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Second wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today

April 9, 2020
The current pandemic is changing consumer behavior and will continue to have an influence even when the crisis subsides.
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New ongoing study: Effect of brand and retailer actions on consumer perceptions during COVID-19

April 8, 2020
We have launched a new study produced in partnership with AMC Global. The project is an examination of how company response to the COVID-19 pandemic has impacted consumer feelings towards it.
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Nearly 8 in 10 Employers Express Concern About Financial Stability of Workers, Survey Shows

January 2, 2020
In MassMutual’s 2019 Workplace Financial Wellness Study, survey data gathered by Greenwald & Associates In MassMutual’s 2019 Workplace Financial Wellness Study, survey data gathered.
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Personal View: ‘Why Cleveland?' Entrepreneur found moving here made sense

January 19, 2020
My career had been thriving for years in the New York City area, my industry (insights) was reinventing around technology and my family welcomed our fourth child.
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Blog

July 6, 2020

Take Control of your Data Quality

In today’s automated market, sample firms face a daily challenge of balancing their own business demands with normalized quality norms. Now is the time for every market leading research firm to develop their own data quality strategy that proactively addresses today’s complex threats.

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March 4, 2020

US Survey Farm Fraud Discovered by CleanID

CleanID, OpinionRoute’s fraud prevention technology, has identified a new threat to survey data. We have discovered device farms built specifically for survey fraud traced back to Texas. This latest finding is a sign of how complex the effort to monitor and prevent fraud can be if you aren’t equipped with a strategy and the right tools.

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GET BACK TO WORK! I'm not just stating the obvious in this post. The volume we are experiencing right now in the online survey side of the Quant MR industry has a real impact on projects in several ways; some are obvious while others are subtle. In the interest of keeping this one pithy, I'll invoke my inner David Letterman, without the funny.
December 1, 2016

Top 10 Ways Q4 Impacts Your Data

GET BACK TO WORK! I'm not just stating the obvious in this post. The volume we are experiencing right now in the online survey side of the Quant MR industry has a real impact on projects in several ways; some are obvious while others are subtle. In the interest of keeping this one pithy, I'll invoke my inner David Letterman, without the funny.

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September 18, 2017

Research Impact Of The iOS 11 Updates

Have you heard? Apple is going to release a major new update this week, iOS 11. This will impact most of iPhone users in varying degrees, but we thought a couple of particular changes impact marketers and researchers in direct ways.

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April 8, 2017

Is The DIY Hype Real Or Overplayed?

Self-service registers at the Grocery store. Build your own website. Do it yourself digital marketing. DIY accounting/payroll¦ Create your own online survey¦ It's beginning to feel like there's an App or some tech interface for EVERYTHING!

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Helping Quality Along
April 5, 2019

Helping Quality Along

We at OpinionRoute spend a lot of time talking about the correlation between the method of respondent recruitment and its correlation to the ultimate quality of the data they provide in our surveys. As the dynamic of online data collection continues to morph and evolve, the opportunity to work within the survey program to help drive better data can't be overlooked.

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