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Latest Resources

Press Release

September 15, 2020

OpinionRoute’s CleanID Technology Earns Partnership with Directions Research

OpinionRoute, LLC announced today a partnership with Directions Research to implement CleanID on all survey work moving forward. Directions, a top insights firm, identified CleanID as a forward-looking enhancement to the extensive protocols they currently have in place.

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August 25, 2020

OpinionRoute Announces Strategic Data Quality Partnership with Russell Research

OpinionRoute, LLC announced a partnership with Russell Research, a strategy-driven market research firm, to utilize CleanID fraud prevention technology on all survey work moving forward.

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August 11, 2020

J.D. Power Taps OpinionRoute as Fraud Prevention Technology Partner

J.D. Power, the global leader in data analytics and consumer intelligence, has chosen CleanID technology as its new survey fraud prevention and respondent deduplication solution. J.D. Power will implement the CleanID technology across all survey operations immediately to enhance data quality.

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News Articles

September 25, 2020

Drastic drops in 2020 Halloween activities

New wave of ongoing OpinionRoute and AMC Global consumer behavior study looks at projected spending, decorating and celebrating for Halloween in the United States.

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September 10, 2020

Travel Behaviors, Predictions and Concerns During COVID-19

Ongoing AMC Global research looks at American attitudes toward air travel, car ride services and hotel stays

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August 28, 2020

Attitudes About Pending Coronavirus Vaccine

Ongoing OpinionRoute and AMC Global research finds two-thirds of Americans willing to get an FDA-approved coronavirus vaccine, with different attitudes on preferred usage timing.‍

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Blog Posts

August 26, 2020

Online Survey Fraud is expanding quickly. Why and What’s at stake?

In the last year or so, online research has faced a rapidly growing reality: survey data quality issues are escalating and one key reason is that fraud is growing largely unchecked. The dynamics at play are more complex than you’d think.

Read More
August 5, 2020

Cookies are going away and this will impact your Surveys

While 2020’s cookie and privacy reality is a bit more complex than the responsive design situation we faced in 2008, I’m proud to be driving a solution like OpinionRoute’s CleanID. It’s the right time to adapt to today’s survey and respondent realities.

Read More
July 21, 2020

Time to Get Proactive with your Data Quality Strategy

Industry events (virtual or otherwise!) often include one or more sessions on the topic of quality. Almost always, that presentation shines a heavy spotlight on survey design. I think we can all agree that shorter surveys, more engaging UI and fun topics increase respondent engagement.

Read More

Press Release

September 15, 2020

OpinionRoute’s CleanID Technology Earns Partnership with Directions Research

OpinionRoute, LLC announced today a partnership with Directions Research to implement CleanID on all survey work moving forward. Directions, a top insights firm, identified CleanID as a forward-looking enhancement to the extensive protocols they currently have in place.

Read More
August 25, 2020

OpinionRoute Announces Strategic Data Quality Partnership with Russell Research

OpinionRoute, LLC announced a partnership with Russell Research, a strategy-driven market research firm, to utilize CleanID fraud prevention technology on all survey work moving forward.

Read More
August 11, 2020

J.D. Power Taps OpinionRoute as Fraud Prevention Technology Partner

J.D. Power, the global leader in data analytics and consumer intelligence, has chosen CleanID technology as its new survey fraud prevention and respondent deduplication solution. J.D. Power will implement the CleanID technology across all survey operations immediately to enhance data quality.

Read More
August 5, 2020

OpinionRoute and Medscape Market Research Announce Strategic Partnership with CleanID

OpinionRoute LLC announced today that Medscape market research, the largest source for online market research sample amongst healthcare professionals, will implement OpinionRoute’s CleanID software to increase confidence levels in data quality in the market research healthcare space.

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July 23, 2020

Op4G Chooses CleanID for Fraud Prevention

OpinionRoute LLC, announces that Opinions4Good (Op4G), a global online panel company and philanthropic market research firm, has chosen CleanID as its new survey fraud prevention solution and will immediately migrate all survey work to the OpinionRoute platform.

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January 30, 2020

OpinionRoute Announces Rich Ratcliff as Chief Information Officer

OpinionRoute, the market leader in Insights Process Management, announced today Rich Ratcliff as Chief Information Officer.

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January 15, 2020

OpinionRoute Announces Launch Of CleanID

An independent insights web service designed to combat survey respondent fraud.

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December 18, 2019

OpinionRoute Announces Andrew Moffatt As Partner And Chief Strategy Officer

OpinionRoute announces Andrew Moffatt as Partner and Chief Strategy Officer. Moffatt, who joined OpinionRoute in 2017, previously served as Chief Operating Officer.

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News Articles

September 25, 2020

Drastic drops in 2020 Halloween activities

New wave of ongoing OpinionRoute and AMC Global consumer behavior study looks at projected spending, decorating and celebrating for Halloween in the United States.

Read More
September 10, 2020

Travel Behaviors, Predictions and Concerns During COVID-19

Ongoing AMC Global research looks at American attitudes toward air travel, car ride services and hotel stays

Read More
August 28, 2020

Attitudes About Pending Coronavirus Vaccine

Ongoing OpinionRoute and AMC Global research finds two-thirds of Americans willing to get an FDA-approved coronavirus vaccine, with different attitudes on preferred usage timing.‍

Read More
August 14, 2020

Back to School Shopping Disrupted by COVID-19

Ongoing AMC Global and OpinionRoute research finds spending has shifted away from traditional school supplies, and that parents are experiencing deep concerns about the upcoming school year.

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August 10, 2020

Terence McCarron is interviewed by ClevelandTECH

Terence McCarron, CEO and Founder of OpinionRoute joined Cleveland Tech Newsletter on an interview to talk about his time in Cleveland.

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July 30, 2020

Study finds virtual activities and social distancing popular this season

Ongoing AMC Global and OpinionRoute research also finds the pandemic is negatively impacting the ability to stay in touch with friends and extended family.

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July 16, 2020

Study finds lasting impact on consumer behavior from COVID-19

Ongoing AMC Global and OpinionRoute research shows some new purchasing trends and behavior shifts will continue after the pandemic

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July 14, 2020

Podcast, Andrew Moffatt of OpinionRoute joins Intellicast

Andrew Moffatt, Chief Strategy Officer of OpinionRoute joined the Intellicast podcast on their series on data quality.

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July 3, 2020

Americans are Delaying Much of Their Healthcare

Ongoing AMC Global research reveals routine medical visits, dental appointments, and recommended screenings for adults and children are being delayed during COVID-19.‍

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June 30, 2020

Podcast, Growing Your Business By Networking with Terence McCarron

Terence McCarron, CEO & Founder of OpinionRoute LLC, joined Pass the Secret Sauce on a podcast to talk about the importance of networking to grow your business.

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June 18, 2020

What do consumers want to hear from brands right now?

Today's release of the ongoing AMC Global study looks at consumer preferences regarding brand messaging and tone during COVID-19.‍

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May 28, 2020

Half of consumers changed or canceled Memorial Day holiday plans due to COVID-19

Ninth wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today

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May 21, 2020

Trendwatch: Second look at consumer perceptions of retailers and brands during COVID-19

The eighth wave of our ongoing weekly study was released today. The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis. 

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May 7, 2020

Sixth wave of weekly AMC Global study on consumer perceptions during COVID-19 released today

Research this week explores two topics: Whether (and when) consumers will frequent various venues once they are open and available. Changes in choice of alcoholic beverages to consume

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April 29, 2020

Ongoing Study by AMC Global and OpinionRoute on Consumer Perceptions, Behavior and Sentiment During COVID-19 Pandemic

Leading market research companies release weekly findings on key consumer insights metrics related to brands, retailers, shopping and expected future behaviors.

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April 28, 2020

Podcast, How Sample Quality has Changed and What you can do to Adapt

Andrew Moffatt, Partner & Chief Strategy Officer at OpinionRoute, joined Happy Market research to talk about how Sample Quality has changed and what you can do to adapt.

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April 23, 2020

Fourth wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today

Product availability issues are affecting consumer purchasing patterns, resulting in both lost sales as well as brand and product replacements

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April 17, 2020

Podcast, Creating a More Efficient and Effective Market Research Process with Andrew Moffatt

Andrew Moffatt, Chief Strategy Officer and Partner of OpinionRoute joins Sima today in discussing technology products that help address some of the market research problems that are prevalent today.

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April 16, 2020

Third wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today

Priorities are shifting during the COVID-19 pandemic with availability superseding price and brand name when purchasing food, beverage and household items.

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April 9, 2020

Second wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today

The current pandemic is changing consumer behavior and will continue to have an influence even when the crisis subsides.

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April 8, 2020

New ongoing study: Effect of brand and retailer actions on consumer perceptions during COVID-19

We have launched a new study produced in partnership with AMC Global. The project is an examination of how company response to the COVID-19 pandemic has impacted consumer feelings towards it.

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January 19, 2020

Personal View: ‘Why Cleveland?' Entrepreneur found moving here made sense

My career had been thriving for years in the New York City area, my industry (insights) was reinventing around technology and my family welcomed our fourth child.

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January 2, 2020

Nearly 8 in 10 Employers Express Concern About Financial Stability of Workers, Survey Shows

In MassMutual’s 2019 Workplace Financial Wellness Study, survey data gathered by Greenwald & Associates In MassMutual’s 2019 Workplace Financial Wellness Study, survey data gathered.

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Blog Posts

August 26, 2020

Online Survey Fraud is expanding quickly. Why and What’s at stake?

In the last year or so, online research has faced a rapidly growing reality: survey data quality issues are escalating and one key reason is that fraud is growing largely unchecked. The dynamics at play are more complex than you’d think.

Read More
August 5, 2020

Cookies are going away and this will impact your Surveys

While 2020’s cookie and privacy reality is a bit more complex than the responsive design situation we faced in 2008, I’m proud to be driving a solution like OpinionRoute’s CleanID. It’s the right time to adapt to today’s survey and respondent realities.

Read More
July 21, 2020

Time to Get Proactive with your Data Quality Strategy

Industry events (virtual or otherwise!) often include one or more sessions on the topic of quality. Almost always, that presentation shines a heavy spotlight on survey design. I think we can all agree that shorter surveys, more engaging UI and fun topics increase respondent engagement.

Read More
July 6, 2020

Take Control of your Data Quality

In today’s automated market, sample firms face a daily challenge of balancing their own business demands with normalized quality norms. Now is the time for every market leading research firm to develop their own data quality strategy that proactively addresses today’s complex threats.

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March 4, 2020

US Survey Farm Fraud Discovered by CleanID

CleanID, OpinionRoute’s fraud prevention technology, has identified a new threat to survey data. We have discovered device farms built specifically for survey fraud traced back to Texas. This latest finding is a sign of how complex the effort to monitor and prevent fraud can be if you aren’t equipped with a strategy and the right tools.

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April 5, 2019

Helping Quality Along

We at OpinionRoute spend a lot of time talking about the correlation between the method of respondent recruitment and its correlation to the ultimate quality of the data they provide in our surveys. As the dynamic of online data collection continues to morph and evolve, the opportunity to work within the survey program to help drive better data can't be overlooked.

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September 18, 2017

Research Impact Of The iOS 11 Updates

Have you heard? Apple is going to release a major new update this week, iOS 11. This will impact most of iPhone users in varying degrees, but we thought a couple of particular changes impact marketers and researchers in direct ways.

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April 8, 2017

Is The DIY Hype Real Or Overplayed?

Self-service registers at the Grocery store. Build your own website. Do it yourself digital marketing. DIY accounting/payroll¦ Create your own online survey¦ It's beginning to feel like there's an App or some tech interface for EVERYTHING!

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February 9, 2017

How Do You Calculate Incidence Rate?

At the start of my career in Market Research, I was put through a relative sampling boot camp before I was allowed to touch a project or interact with clients. Some (cough cough) years later, I'm still drawing on nuggets of gold from that training. Still in the phone heyday, and mostly prior to online survey popularity, the brilliant Linda Piekarski and others would put us through our paces.

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December 1, 2016

Top 10 Ways Q4 Impacts Your Data

GET BACK TO WORK! I'm not just stating the obvious in this post. The volume we are experiencing right now in the online survey side of the Quant MR industry has a real impact on projects in several ways; some are obvious while others are subtle. In the interest of keeping this one pithy, I'll invoke my inner David Letterman, without the funny.

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October 24, 2016

“Can you send more sample?”

The online survey needs to finish soon, completes aren't coming in fast enough and we can't be late on the schedule. So, we ask the panel provider, "can you send more sample?"

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