OpinionRoute ID Suite
Data Quality as a Service


Our Technology Philosophy

At OpinionRoute, our technology solutions create transparency in the research process,  allow clients to take back control of key research decisions, and are affordable and open for everyone to use.

We are dedicated to protecting the integrity and effectiveness of market research with a key focus on addressing key, persistent industry issues. Our "made for research", scalable, data-driven web services ensure the highest quality data on each engagement. Our affordable SaaS platform supports fast-paced growth allowing clients to stay ahead in a dynamic and competitive environment.

Improve the Quality of Your Research Data with CleanID

• Device based dedupe & fraud identification
• Specifically designed by leading industry experts to combat survey respondent fraud
• Open, transparent and highly configurable
• Real-time data access, enhanced reporting and customizable dashboards with an easy to use interface

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B2B Data You Can Trust

• MRX industry’s first B2B respondent validation service
• Respondent level professional and firmographic validation
• GDPR compliant with multiple implementation methods
• Data and Profile Enhancement services also available

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"Made For Research" Process Management Platform

• Built by researchers, for researchers reimagined for today's workflows
• Highly intuitive interface that takes the complexity out of data collection
• Built-in web service infrastructure to seamlessly improve data quality
• Customizable dashboarding and KPI infrastructure

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OpinionRoute Customers Say...


With the sampling industry and technology rapidly evolving, it has become almost impossible to navigate the sample procurement process with confidence. More than ever, we need an independent third party who understands the nuances of sample design and always acts in our best interest.

OpinionRoute is my partner for all my online data collection needs. I have 100% confidence that my sampling approach is methodologically sound when using OpinionRoute.


OpinionRoute’s knowledge of the quantitative research space is unparalleled. Their expertise in sampling methodology, operational needs, and advanced technology have repeatedly proved to be what our agency has needed.
What’s often most impressive is understanding international markets and the best-localized solutions for achieving our client goals.  Putting work in OpinionRoute’s hands gives us the ability to focus on our client relationships and know your projects will be executed accurately and on time. This is the type of partnership we wish we had with all of our clients and vendors.


Our team was looking for a way to conduct our online research with a company that really understands the online environment and could make our lives easier by handling complex sample designs without a lot of hand-holding.

OpinionRoute provides us with the expertise we need and the quality we demand, finding the right blend of panels for our specific research and working with us to ensure our studies are fielded correctly. They are our go-to panel provider because we know we can trust them to get the job done on time, on budget and on spec.

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