OpinionRoute LLC, a quality-first Insights Process Management leader, announces that Opinions4Good (Op4G), a global online panel company and philanthropic market research firm, has chosen CleanID as its new survey fraud prevention solution and will immediately migrate all survey work to the OpinionRoute platform. This decision came after Op4G conducted side-by-side tests with all currently available fraud technologies in order to enhance their sample quality and reduce respondent fraud.
According to Op4G, they sought a partner capable of keeping pace with the ever-changing landscape of respondent fraud, survey farms and bots.
Chief Operating Officer, Frank Hayden had this to share regarding CleanID: “The implementation process was seamless and the access to data was critical – the simple UI gives us immediate access to data on a project level and supplier basis. Most importantly, CleanID caught the most fraudulent respondents across all tests and we were particularly impressed with its ability to detect fraud on survey taking methods from desktop to laptop to mobile. We’re excited for our panels to now have this level of security and our clients to have this level of quality.”
OpinionRoute’s technology, CleanID, offers a constantly evolving approach to identifying and preventing today’s data quality threats. It evaluates dozens of device level variables and identifies fraud risk.
Terence McCarron, CEO of OpinionRoute also expressed his enthusiasm for the new partnership. “We at OpinionRoute are on a mission to fix the pervasive problems associated with fraud and declining data quality in survey research. We are seeing CleanID consistently identifying 4-5 times more fraud than any other solution in the market, earning Op4G’s trust is an important validation point along our path.”
Op4G nurtures and maintains a quality, engaged membership panel built to support our market research clients and to benefit non-profit organizations. Our unique approach to recruiting yields a highly engaged group of people who, as respondents, are dedicated to helping our market research clients fulfill their information needs. Since beginning client delivery in June 2011 client incentive funds have allowed panel members to donate over $480,000 to Op4G’s growing number of nonprofit partners. Op4G is headquartered in Portsmouth, NH and operates globally.To learn more about our client services please visit www.op4g.com
The market leader in Insights Process Management, OpinionRoute is an innovative firm focused on helping clients succeed in the rapidly evolving market research industry. Headquartered in Cleveland, Ohio, we are passionate about data quality and doing things the right way. Our research-first solutions are designed specifically to improve insights. For more information, please visit www.opinionroute.com