J.D. Power Taps OpinionRoute as Fraud Prevention Technology Partner

August 11, 2020

OpinionRoute LLC, a quality-first Insights Process Management leader, announces that J.D. Power, the global leader in data analytics and consumer intelligence, has chosen CleanID technology as its new survey fraud prevention and respondent deduplication solution. J.D. Power will implement the CleanID technology across all survey operations immediately to enhance data quality.


OpinionRoute’s CleanID is a survey respondent fraud prevention and deduplication solution that improves the quality of market research survey data. During tests conducted by J.D. Power, CleanID effectively outperformed other technologies in the areas of mobile fraud, duplication checks and overall fraud detection.


“CleanID outperformed all other fraud prevention technologies in this space during our tests,” J.D. Power Managing Director of Sample Strategy & Operations Corey Julseth said. “The solution mitigates fraud to a level we have not previously seen.”


”Terence McCarron, CEO of OpinionRoute expressed his enthusiasm for the new partnership. “We are thrilled to have earned the trust of the well-respected team at J.D. Power. CleanID’s impact on data quality has another impressive proof point in the market. Every time we test with a new partner, results consistently show more fraud blocked and fewer false positive flags. We will continue to work hard to stay ahead of the major threats to data quality in market research.”


CleanID is a “research first” web service that combats survey respondent fraud, respondent duplication and creates transparency in the research process. CleanID is developed in partnership with DeviceForensIQ. DeviceForensIQ is led by David St. Pierre, ex CTO of TrueSample and Greenfield Online.


About OpinionRoute

The market leader in Insights Process Management, OpinionRoute is an innovative firm focused on helping clients succeed in the rapidly evolving market research industry. Headquartered in Cleveland, Ohio, we are passionate about data quality and doing things the right way. Our research-first solutions are designed specifically to improve insights. For more information, please visit www.opinionroute.com.


About J.D. Power  

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, Asia Pacific and Europe.

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