Cleveland, OH – OpinionRoute, the market leader in Technology and Data Collection Services for Quality-Focused Market Researcher, announced the addition of Heather Hall as Senior Vice President of Marketing.
A seasoned sales and marketing executive, Hall will assume a new role within OpinionRoute, where she will be responsible for building a revenue marketing engine. She will leverage her extensive experience in developing go-to-market strategies to accelerate the growth of OpinionRoute’s Software as a Service (SaaS) and Data Quality as a Service (DQaaS) Suite while continuing to extend the existing marketing research managed services brand.
Hall comes to OpinionRoute with 20+ years of experience in marketing and sales leadership via technology luminaries such as Acxiom, AT&T New Ventures, and Lucent Technology New Ventures. An early member of the consulting organization at Acxiom, she led the effort to introduce analytics offerings into the retail, consumer packaged goods, high tech, and travel sectors by leveraging personally identifiable information, transaction history, and online behaviors to develop quantifiable marketing strategies. As the focus on identity resolution demand grew, she shifted her focus to the field sales organization, creating a unified strategy leveraging generation, industry strategy, sales engineering, and a centralized proposal center to drive growth in the highly competitive marketing technology arena. A veteran of both services and software companies, she has extensive experience building and scaling sales and marketing efforts that drive revenue growth. Most recently, she held the role of Entrepreneur in Residence at JumpStart, coaching early-stage Northern Ohio software companies through the development of their go-to-market and capital strategies.
“As a dynamic company offering best in class services and technology solutions for the Market Research Industry, we needed an accomplished leader for our marketing strategy within our Executive Team,” OpinionRoute Founder & CEO Terence McCarron said. “Our ability to add someone of Heather’s caliber is an exciting moment for us as it validates our ability to continue to attract top talent as we build our future vision.”
“I’m a big believer that high-quality data is the cornerstone to creating reliable, actionable insights. What the team at OpinionRoute is building in the data quality, insights, and process optimization space will revolutionize marketing research as it exists today. Researchers will be able to prioritize data quality, efficiency, and reliability while focusing on the big impact tasks that merit their attention,” Hall said. “To have the opportunity to build a marketing practice in such a data-driven industry is a logical progression for me. Add in a team of industry experts in a space ripe for innovation and it’s truly a once-in-a-lifetime opportunity.”
Hall’s appointment continues OpinionRoute’s strategic investment in the development of a proprietary operating system designed to help market researchers prioritize data quality and project management workflow to strengthen the quality of their insights. In parallel, the company continues to expand their “Research First” data collection services to help lead the market to better, higher quality data for all.
The market leader in Insights Process Management, OpinionRoute helps clients succeed in the rapidly evolving market research industry. Headquartered in Cleveland, Ohio, we are passionate about data quality and doing things the right way. Our research-first solutions are designed specifically to improve insights.