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Survey services for reliable data with less effort.

We take the weight of the process off your shoulders so your focus stays on the insights & not the processes behind them.

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I absolutely love the OR Team

I absolutely love the OR Team…This is the kind of relationship we strive to have with our clients.

I continue to be impressed

I continue to be impressed. You are very much different from your competitors.

This project was failing before

This project was failing before OpinionRoute took over. We ended up with a much higher quality dataset and a major homerun!

Latest Blog Series


BLOG | January 30, 2023

What is Data Quality and how can I improve it?

In Market Research, Data Quality is assumed table-stakes.  But, the reality is that today it’s more difficult to achieve than ever.  Marketing, insights and market research Pros may be spending millions of dollars on useless results that ultimately mislead clients on a product-market opportunity.   In today’s Tech-Driven Insights industry, more “DIY” research is occurring than […]

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BLOG | January 30, 2023

Topic 2: Survey Fraud is a Factor to Manage

This is part 2 of the “What is Data Quality?” series. Click here to read part 1: The survey sampling ecosystem has become highly automated in recent years.  Yesterday’s norms of deep validation, ongoing community management and responsive survey takers are long gone.  Those methods have been replaced with programmatic engines, reverse auctions, and […]

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BLOG | January 30, 2023

Topic 3: How to Measure Data Quality

This is part 3 of the “What is Data Quality?” series. Click here to read part 2: Too often, in market Research sample, purchase decisions are made based on qualitative factors- convenience, vendor brand identity, historical experiences, etc.  But if you want to be serious about consistent data quality, then, to quote John Doerr’s […]

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News and Perspectives for the constantly evolving market researcher.

About OpinionRoute

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About OpinionRoute

We deliver accurate data by utilizing our expertise in online survey sampling and proprietary technology solutions to simplify research processes. This enables clients to scale and researchers to stay ahead in a dynamic and competitive market.

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