B2B sample is a unique element of online market research. It holds special characteristics and challenges. OpinionRoute brings this understanding to its B2B project work.
Available B2B access panels have major methodological differences in how respondents are recruited. These variances lead to wide pricing ranges.
Today, massive shifts are occurring behind the scenes in the US B2B market relating to access panel construction. OpinionRoute keeps on top of those as well to best position clients to optimize best available solutions.
In the past year, OpinionRoute project examples include the following respondent categories across the EU, Asia and Latin America:
- IT DMs, Benefits DMs, CSuite, SBOs, Insurance Agents, Office Managers, Influencers, etc.