We really love sampling. It’s an uncommon interest, for sure. But our passion drives your data quality. We routinely contemplate things like tradeoffs with technology advancements, profiling vs prescreening, and source type differences. We are engrossed in continuous learning about today’s options, building on an already robust foundation.


In the crowded world of panels and survey technology, navigating the options have become complex.  Learn more about our sourcing methodologies here.

OpinionRoute believes in and utilizes a Methodology Confirmation process. This approach involves a multi-layered vendor intelligence protocol on topics that may impact your data quality and overall project success. Source blending, routing practices, opt-in norms and other project-specific drivers are addressed in the OpinionRoute approach. This approach also strives to position various providers in their best light- only asking of them what they excel at and not forcing them into a project on which they can’t shine.

We are subject matter experts on sample technology. We apply this in two ways- identifying effective ways to utilize tech or minimizing any unintended consequences. Learn more about the many ways we can guide your research.